Digital Marketing (6-Month Program)

Course Overview

Master SEO, Google Ads, Social Media, and Email Marketing to grow any business with real-world tools and live projects.

Duration: 6 months
Rating: 4.8 / 5
6,700+ Students

Detailed Syllabus

1: Introduction to SEO

  • How a Search Engine works
  • Factors affecting website rankings
  • Four dimensions of SEO

Tools: Google Search Console, Google Analytics

2: Keyword Research & On-Page Optimization

  • Keyword Research and Competitive Analysis
  • Short-tail vs Long-tail keywords
  • On-Page Optimization: Meta Tags, Headings, Content
  • Internal Linking, Sitemap Creation

Tools: Google Keyword Planner, SEMRush, Ahrefs, Ubersuggest

3: Off-Page SEO, Site Architecture & Technical SEO

  • Backlink Strategies and Google Page Rank
  • Directory & Article Submissions
  • Website Taxonomy, Internal Linking, Robots.txt
  • Local SEO Optimization

Tools: Google My Business, Screaming Frog, Moz Local

4: SEO Audits & Algorithm Updates

  • Conducting Site Audits
  • Crawl, Sitemap, and Speed Optimization
  • Panda, Penguin, Hummingbird, and Mobile Updates
  • SEO Tracking and Performance Measurement

Tools: Google PageSpeed Insights, Lighthouse, GTmetrix

5: Google Ads (Search & Display)

  • Creating and Setting Up Google Ads Account
  • Campaign and Ad Group Structure
  • Writing High-Converting Ads
  • Keyword Bidding and Quality Score
  • Conversion Tracking and ROI Measurement
  • Using AdWords Scripts for Optimization
  • Live Projects

Tools: Google Ads, Optmyzr, Tag Manager

6: Facebook, Instagram & Social Media Marketing

  • Facebook Page Setup and Optimization
  • Facebook Ads, Pixel, and Remarketing
  • Business Manager and Ad Agency Setup
  • Instagram Marketing Strategy and Monetization
  • Instagram Stories, IGTV, and Ads
  • Social Media Scheduling and Reporting
  • Live Projects & Final Assessment

Tools: Meta Business Suite, Canva, Mailchimp, Hootsuite, Buffer, Later

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